It’s that time of year again. The annual Australia Day lamb ad has just dropped and the media have immediately labelled it as controversial and devisive.
The reason for the controversy? Well the ad could be perceived as making light of the “invasion” of Aboriginal land by overseas settlers. The ad begins with Indigenous Australians on the beach with visitors arriving on boats from other nations. The video has an upbeat, happy vibe throughout with no shortage of tongue in cheek jabs at just about every culture.
Guest appearances in the ad include Cathy Freeman, Wendell Sailor and Adam Gilchrist.
As always, the public opinion seems to be slightly divided. We are guessing the marketing agency responsible for the ad have achieved their goal of creating a media storm to increase exposure.
View the Meat and Livestock Australia’s (MLA) advertisement for Australia Day 2017 below: