It’s that time of year again. The annual Australia Day lamb ad has just dropped but this year there isn’t as much controversy as the past ads have caused.
This year’s lamb ad features some typical Aussie humour with the basis being our recent fall from grace in cricket and the constant turnstyle of new Prime Ministers. Aussies have always been good at poking fun at themselves. The characters decide the only way to fix things is to merge our country with New Zealand.
In 2017 the Australia Day lamb ads caused quite the controversy, seeming to poke fun at the “invasion” of Aboriginal land by overseas settlers.
The closest the 2019 version of the ad gets to anything controversial is a subtle mention of selecting a new Australia Day Date that we can all agree on. Apart from that it’s a pretty timid campaign compared to previous years.
View the Meat and Livestock Australia’s (MLA) advertisement for Australia Day 2017 below: